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Using the Cohort Builder to create cohorts using third-party segments
The Cohort Builder can be used to create third-party data-based cohorts in Permutive DMP. If you'd like to know more about what cohorts are, read our Introduction to Cohorts.
The screenshot above shows a basic third-party data-based cohort being set up in the builder, targeting Female users with Bombora as the provider.
To use third-party data in a cohort navigate to the 'Custom Cohorts' tab → Select '+ Add Cohort' → Choose 'OR/AND' → Third party
- You can specify whether the user 'belongs' to or 'doesn't belong' to the third-party segment you are about to choose.
- You can choose between the different providers live on your account
- You do not have to include first-party behaviours in your cohort if using third-party data, select the 'x' to delete this
If you'd like to switch on third-party data for your project, please contact email@example.com