Creating cohorts based on third-party data

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Using the Cohort Builder to create cohorts using third-party segments

The Cohort Builder can be used to create third-party data-based cohorts in Permutive DMP. If you'd like to know more about what cohorts are, read our Introduction to Cohorts.


The screenshot above shows a basic third-party data-based cohort being set up in the builder, targeting Female users with Bombora as the provider. 

To use third party data in a cohort navigate to 'Custom Cohorts' tab → Select '+ Add Cohort' → Choose 'OR/AND' → Third party



  • You can specify whether the user 'belongs' to or 'doesn't belong' to the third-party segment you are about to choose.
  • You can choose between the different providers live on your account
  • You do not have to include first-party behaviours in your cohort if using third party data, select the 'x' to delete this

If you'd like to switch on third party data for your project, please contact 

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