Renaming Segments in Google Ad Manager

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Edit your segment codes to easily target your segments

When sending activations into Google Ad Manager (formerly DFP), the segment name will be passed through along with the segment code. If at any time you change the name of the segment in Permutive, this change will not be reflected in Google Ad Manager. Therefore, it will need to be done manually in your GAM console.

Rename key-values

In Google Ad Manager go to Inventory → Key Values → Search 'permutive' 

You'll see the list of segment codes under targeting values. Click Display name on the and enter the updated segment name.

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 If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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