Renaming Cohorts in Google Ad Manager

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Edit your cohort codes to easily target your cohorts

When sending activations into Google Ad Manager (formerly DFP), the cohort name will be passed through along with the cohort code. If at any time you change the name of the cohort in Permutive, this change will not be reflected in Google Ad Manager. Therefore, it will need to be done manually in your GAM console.

Rename key-values

In Google Ad Manager go to Inventory → Key Values → Search 'permutive' 

You'll see the list of cohort codes under targeting values. Click Display name on the and enter the updated cohort name.


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