In this article
We share how to create a cohort of users who've read an article, using the URL
This straightforward cohort includes every user who has viewed a page with a specific URL.
We recommend using this kind of cohort to target users with display ads when they have read a piece of sponsored content. By creating a cohort of users who have viewed the sponsored content, you can then pass this cohort into your ad server (e.g. DFP) and offer targeted advertising at a premium CPM.
To create a cohort of users who've viewed this article on our demo site I'll set up a cohort using a match on the url string.
The cohort of users who've viewed the article:
- We recommend you don't include the website domain or anything before it (e.g. www) as this can be collected in different formats for different users.
- Your site may have the same article released under different URLs - make sure to include every variation! You can always go back and edit your cohort to include another URL if it changes.