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Create a cohort of users who've read an article, using the url
This straightforward cohort includes every user who has viewed a page with a specific url.
We recommend using this kind of cohort to target users with display ads when they have read a piece of sponsored content. By creating a cohort of users who have viewed the sponsored content, you can then pass this cohort into your ad-server (e.g. DFP) and offer targeted advertising at a premium CPM.
To create a cohort of users who've viewed this article on our demo site I'll set up a cohort using a match on the url string.
Cohort of users who've viewed the article:
- We recommend you don't include the website domain or anything before it (e.g. www) as this can be collected in different formats for different users.
- Your site may have the same article released under different urls - make sure to include every variation! You can always go back and edit your cohort to include another url if it changes.
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