In this article
Create a segment of users who've read an article, using the url
This straightforward segment includes every user who has viewed a page with a specific url.
We recommend using this kind of segment to target users with display ads when they have read a piece of sponsored content. By creating a segment of users who have viewed the sponsored content, you can then pass this segment into your ad-server (e.g. DFP) and offer targeted advertising at a premium CPM.
To create a segment of users who've viewed this article on our demo site I'll set up a segment using a match on the url string.
Example Article:
http://zeitgeist.permutive.com/2016/09/14/us-cyber-attacks-are-unlikely-to-be-last/
Segment of users who've viewed the article:
Note:
- We recommend you don't include the website domain or anything before it (e.g. www) as this can be collected in different formats for different users.
- Your site may have the same article released under different urls - make sure to include every variation! You can always go back and edit your segment to include another url if it changes.