Adestra Integration

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Steps to set up the Adestra integration

Using the Permutive Adestra integration you can target your campaigns with Permutive cohorts.

Click here to find out how to send Permutive cohorts to Adestra.


You will require the following before setting up the integration (detailed in the following sections):

  • Adestra API key -Please ask your Adestra CSM for an API key

Adestra alias tag

This is a label for the user identities that should be synced between Permutive and Adestra. You will need to define this label and supply it via the SDKs. See the relevant section for how to set this syncing up in the WebiOS and Android SDKs.

Identities synced should represent Contact IDs in Adestra MessageFocus.

Adding the Integration

You can click this link to go directly to the integrations page, or find it using the instructions below.

1. Visit the Permutive Dashboard and go to Settings > Integrations > + Add IntegrationPerm-ScreenShot2020-01-15at42931PM.png

2. Select the 'Adestra' Integration


3. Enter the API key and Alias tag when prompted and click "Add Adestra"


The integration will be available for use in under 20 minutes.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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