In this article
definitions for common terminology around Reactions. Triggers, Variants, Context criteria, Target this reaction to, Reaction names and descriptions
|Name:||This is the name for your reaction within the Permutive dashboard. Each reaction name must be unique.|
|Description:||An optional description, unique to every reaction.|
|Reaction Type:||Set up a reaction for any of the integrations you have added to your project. If you cannot see an integration listed, you can add that integration through the ‘Settings’ tab. For more information on adding integrations please read the documentation for the relevant integration.|
|Target this reaction to||Here you can choose to target your reaction to a Permutive segment. You must set up a separate reaction for each segment, for each integration.|
|Context Criteria||Here you can set reactions to trigger only when the page meets a certain criteria (eg. 'url contains permutive')|
|Variants||Variants are a Permutive feature which power A/B style testing. You can vary both the content of the reaction (if applicable) and the segment the reaction applies to.|
Select when you want the reaction to happen, during a user’s journey through a segment.
More information on triggering logic can be found here.