Using third-party data for demographic segments

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Create segments for your users' based on demographic information

If you have third-party data enabled on your account it is possible to create segments of users based on different demographic data. This data can be used to segment users based on their gender, age, marital status, income level and many more variables. See this document for the third-party providers we can enable in your project.

In this example, we are using Eyeota Demographic data and segmenting users who earn between $50-100K income.

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Note: if you have Eyeota live on your project, we can activate a Demographic Analytics Report to visualise the overlap between your own segments and third-party demographic data.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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