If you have third-party data enabled on your account it is possible to create cohorts of users based on different demographic data. This data can be used to cohort users based on their gender, age, marital status, income level, and many more variables. See this document for the third-party providers we can enable in your project.

In this example, we are using Eyeota Demographic data and adding users who earn between $50-100K to our cohort.

Note: if you have Eyeota live on your project, we can activate a Demographic Analytics Report to visualize the overlap between your own cohorts and third-party demographic data.