List of Current Integrations

In this article

A list of partners Permutive currently works with. Integrations are split into three sections:
  • Standard: you can enable these yourself from the Integrations tab in the Permutive dashboard.
  • Premium: if you are on a premium version of Permutive, you can enable these yourself from the Integrations tab in the Permutive dashboard.
  • On-demand: if you wish to use one of these integrations, please speak to your Solutions Architect.
Detailed below is a list of our current integrations and how each can be used.

Standard Integrations:

Retarget your users across the web with AppNexus' demand-side platform
Facebook Custom Audiences let you create audiences from Facebook users who visit your website. You can target ads to the audience you've created on Facebook, Instagram, and Audience Network.
The decision on the location and ISP characteristics of your users. This add-on to the Javascript SDK will add geolocation and ISP information to the Permutive context.
If ever you need to send behaviours into Lotame, use this integration and add your unique client ID.
Reach more people with Promoted Pins
Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.
Build and manage your 1:1 customer journeys with the world's most powerful digital marketing platform.
Re-target your users across the Web using The Trade Desk's demand-side platform. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.
Tracking Pixel
Fire third-party tracking pixels
Twitter allows you to run custom audiences, and target promoted tweets at these audiences.
Basic event tracking for websites.

 

Premium Integrations:

Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands
Permutive is able to integrate with the AppNexus SSP via PreBid header bidding, allowing Permutive audience segments to be automatically created in AppNexus, and passed to the SSP in real-time. This integration does not rely on 3P cookie matching, meaning 100% of audiences will be synced with AppNexus.
Display & Video 360 (DV360/DBM)
Connect with your audience through the most complete programmatic platform. You will need an entity ID to configure this integration.
LocalStorage
Export segment data to a specific local storage key. Useful when you want to cache segment data on the device, enabling you to quickly retrieve a CSV list of segments that the user is currently in.
Nativo delivers meaningful content experiences to consumers and enables media companies to sell, deploy and optimize paid native content across their properties.
Sync your audiences with the Rubicon Supply Side Platform in real-time
Sailthru is an Email Marketing Platform that helps modern marketers acquire, grow, and retain customers.
Sell your Permutive audiences to advertisers using The Trade Desk's demand-side platform. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

 

On-demand Integrations:

Target your advertising campaigns in real-time to rich Permutive segments, using AppNexus' AdServer
Collect first-party survey response data, and use it for segmentation.
The Brightcove Player is a high-performance, cross-platform HTML5-first video player
GoogleAdManager (GAM/DFP)
DoubleClick is one of the largest display advertising platforms in the world. Connect the right people, in the right moments, to make digital advertising work better. All you need is your network code to configure this integration.
Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown visitors into known, loyal and engaged customers.
IBM Watson allows you to classify your articles against an extended IAB taxonomy.
Google Optimize allows you to personalise your site to your users. Use Permutive segments to personalise your site in real-time.
Piano is a Subscription Management Platform used by the world’s leading media and content companies to drive engagement, loyalty, and revenue.
PreBid is an open-sourced header bidding wrapper. The Permutive integration allows you to collect data about winning bids on your page.
Easy targeted overlays for websites.
Build your own reactions with Permutive webhooks.
Target ads on YouTube for Publishers running on your site using Permutive segments.
If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request