In this article
Use the Tracking Pixel activation to fire a pixel to other platforms whenever users enter a cohort
You can send your user data to other platforms quickly and easily using a pixel. There are many applications for this, including
What the Pixel Does
- Adds users to the 'receiver platform' audience whenever they are in the Publisher cohort.
- Ensures that the pixels fire at most once per user
- Tracks an impression to Permutive
When to use pixels
We can use pixels to send audiences into almost any other platform, including all major
- DSPs
- DMPs
- SSPs
For some of these platforms you can share data directly via one of our existing integrations. Where we don't have an integration with the 'receiver platform' you can set up pixels to achieve the same result.
Create the Pixel
To send your cohort to another platform, you will need a pixel, created by the 'receiver platform'.
Depending on the 'receiver platform' you will create the pixel by:
- Liaising directly with your Account Manager
- Logging in to the platform, creating a new audience, setting up a pixel for that audience
The pixel will be a url link, for example, for Krux:
https://beacon.krxd.net/event.gif?event_id=123456&event_type=default&Cohort=Cohort_Name/
Deploy the Pixel
To deploy the pixel, use the Tracking Pixel activation from within the Permutive dashboard (you may first need to enable this integration).
To set up the pixel, enter the pixel provided by the 'receiver platform' into the Pixel URL box and select a cohort for the pixel to activate to.
This is what the pixel should look like when finished:
Note: We recommend that the pixel URL includes a secure prefix (e.g. https://) where possible.
Track the Pixels Fired
Once you have deployed your activation, you can see a count of all the pixels fired under 'Impressions' on the Activation page in the Permutive dashboard.
If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.