Sending Segments to Salesforce Marketing Cloud

In this article

A guide to sending segments into the SFMC platform

The SFMC (Salesforce Marketing Cloud) integration allows you to send any of your Permutive segments directly to SFMC, where you can use them for targeting on campaigns.

You'll need:

In the Permutive Dashboard:

1.    Login to your project, select ‘Activations → Add Activation’

2.    Select 'Salesforce Marketing Cloud' Action

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3.    Set up the activation for your segment by choosing the Business unit and Segment you'd like to target this activation to. For more guidance on setting up activations, see this guide

Note: The activation should be set to fire 'Every Time'. 

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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