In this article
A guide to sending segments into the SFMC platform
The SFMC (Salesforce Marketing Cloud) integration allows you to send any of your Permutive segments directly to SFMC, where you can use them for targeting on campaigns.
In the Permutive Dashboard:
1. Login to your project, select ‘Reactions → Add Reaction’
2. Select 'Salesforce Marketing Cloud' Action
Note: The reaction should be set to fire 'Every Time'.
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