In this article
A guide to sending cohorts into the SFMC platform
The SFMC (Salesforce Marketing Cloud) integration allows you to send any of your publisher cohorts directly to SFMC, where you can use them for targeting on campaigns.
In the Permutive Dashboard:
1. Log in to your project, select ‘Cohort Activations' → 'Add Activation’
2. Select 'Salesforce Marketing Cloud' Action
Note: The activation should be set to fire 'Every Time'.