Sending Cohorts to Salesforce Marketing Cloud

In this article

A guide to sending cohorts into the SFMC platform

The SFMC (Salesforce Marketing Cloud) integration allows you to send any of your publisher cohorts directly to SFMC, where you can use them for targeting on campaigns.

You'll need:

In the Permutive Dashboard:

1.    Log in to your project, select ‘Cohort Activations' → 'Add Activation’

2.    Select 'Salesforce Marketing Cloud' Action

3.    Set up the activation for your cohort by choosing the Business unit and Cohort you'd like to target this activation to. For more guidance on setting up activations, see this guide

Note: The activation should be set to fire 'Every Time'. 

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request