Setting up and Using the Sailthru Integration

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Use Sailthru, an Email Marketing Platform, to target your cohorts

Sailthru is an internal marketing automation tool that allows you to personalise your customer’s experience across different channels. It captures behavioral data and makes it available real-time for marketing teams. It is primarily used for email marketing messages. 

All your publusher cohorts are available in Sailthru as cohorts with a publisher ID and naming label.

Adding the Sailthru Integration

If you don’t already have the Sailthru integration for your project, you’ll need to add it on your Permutive dashboard. 

You'll need: 

In the Permutive Dashboard:

  1. Login to your project, select ‘Settings → Integrations → Add Integration’

2. Select Sailthru


The integration will go live in around 20 minutes.

 Send your Publisher Cohorts to Sailthru

The Sailthru reaction allows you to send any of your publisher cohorts directly to Sailthru, where you can use them for any of your Sailthru inventory, under a unique publisher cohort ID

You'll need:

  • Access to the Permutive dashboard
  • A publisher cohort already set up, that you want to push to Sailthru

In the Permutive Dashboard:

  1. Login to your project, select ‘Activations → Add Activation’
  2. Select the ‘Sailthru’ Action
  3. Set up the activation for your cohort. For more guidance on setting up activations, see this guide.


  • You must add a new activation for each cohort you send to Sailthru.
  • Your cohort will now be sent under its cohort code, which acts as a unique ID for the cohort. Each cohort's code is listed under the ‘Cohorts’ pages in the Permutive dashboard.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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