A. This is usually the result of not having enough data to calculate correctly.

If you have a cohort that has been created with an 'in session' clause, Permutive will be unable to calculate the audience size. However, once you have set up the cohort, you can see its growth in the analytics reports. After 30 days you will have enough data to report for an RFP response.

To receive an up-to-date estimate, the estimator will need to be re-calculated by manually pressing the 'Calculate' button at the bottom of your cohort builder.

Click here for Audience Calculation info and exceptions

If you have any questions, please get in touch by contacting support@permutive.com or using the red live chat icon in the bottom right corner of your Permutive dashboard.