Q. Is there an additional cost for activating lookalike segments? Follow A. No, there's no extra cost for this. Permutive does not charge to activate lookalike segments for targeting. Related articles Set up a Model Q. Can Permutive recognise users across different devices? Lookalike Modelling FAQs (Beta) Q. How long does a segment take to go live? Q. What is the difference between live audience and predicted audience?