Estimating Segment Population

In this article

Use the 'Calculate' button to get an instant segment size

Permutive instantly returns audience size estimates for each segment in your project. This can be useful when responding to RFPs, so you have an idea on whether you can fulfil a campaign's required reach.

Example

In this example, I'd like to know the number of uniques in my Sport's audience.
To find out the segment's size, I use the 'Calculate' button in the segment builder.

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Returned is an audience of 10.3M users over the past 30 days, and the percentage of my total audience. This estimate does not auto-refresh.

 

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Note: Segment sizes will not be returned for 'In session' segments.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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