Estimating Cohort Population

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Use the 'Calculate' button to get an instant cohort size

Permutive instantly returns audience size estimates for each cohort in your project. This can be useful when responding to RFPs, so you have an idea of whether you can fulfill a campaign's required reach.


In this example, I'd like to know the number of uniques in my Sport's audience.
To find out the cohort's size, I use the 'Calculate' button in the cohort builder.


Returned is an audience of 10.3M users over the past 30 days, and the percentage of my total audience. This estimate does not auto-refresh.



Note: Cohort sizes will not be returned for 'In session' cohorts.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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