In this article
We will review how the pageview events works, it's event properties and how to develop your page context data.
Pageview Properties
The Pageview event is fired each time a user lands on a new page of your site. Every Pageview event collects default data and enriched data from Maxmind. In addition, if enabled for your project, Permutive collects highly detailed information about the page itself. This data can be used to create cohorts of users based on their interests from the content they've read on your site.
The following columns are available in the pageview_event table
Tip: Custom properties can also be collected in the Pageview event.
| Name | ID | Type | Required | Description |
|---|---|---|---|---|
| Time | time | String | Required | The exact time of the event |
| Event ID | event_id | String | Required | The assigned ID for the event |
| User ID | user_id | String | Required | The assigned user ID |
| Session ID | session_id | String | Required | The assigned session ID |
| Cohorts | cohorts | String | Required | The cohorts included in this event |
| Name | ID | Type | Required | Description |
| client domain | client.domain | String | Optional | The domain the user was at when the event occurred |
| client referer | client.referer | String | Optional | The URL the user arrived from (eg. Google) |
| client title | client.title | String | Optional | The page title that appears in the browser tab |
| client type | client.type | String | Optional | E.g. web, FIA, Amp |
| client url | client.url | String | Optional | The URL the user was at when the event occurred |
| client user agent | client.user_agent | String | Optional | The browser used when the event occurred |
| Name | ID | Type | Required | Description |
| Geo Info City | geo_info.city | String | Optional | The user's city |
| Geo Info Continent | geo_info.continent | String | Optional | The user's continent |
| Geo Info Country | geo_info.country | String | Optional | The user's country |
| Geo Info Postal Code | geo_info.postal_code | String | Optional | The first 3 digits of the user's postcode (we strip the rest to ensure privacy for the user. UK, USA, Canada only) |
| Geo Info Province | geo_info.province | String | Optional | The user's province |
| ISP Info Autonomous System Number | isp_info.autonomous_system_number | String | Optional | The internet service provider ASNThe user's province |
| ISP Info Autonomous System Organization | isp_info.autonomous_system_organization | Integer | Optional | eg. Virgin Media Limited, British Telecommunications PLC |
| ISP Name | isp_info.isp | String | Optional | Internet service provider eg. Virgin Media, BT |
| ISP Organization | isp_info.organization | String | Optional | Same as ISP name |
| Visit ID | visit.id | String | Optional | Session ID specific to visit |
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