Events Collected on Web, AMP and FIA

In this article

We discuss the default events collected on Web, Facebook Instant Articles(FIA) and Accelerated Mobile Pages (AMP). The Permutive SDK can be installed on all of these as well as IOS and Android.

Below is a list of events we collect on each platform.

Pageview
Pageview Engagement (Engaged time, Completion)
Form Submission
Link Click
Slot Rendered
Slot Clicked
Slot Viewable
Cohort Entry
Cohort Exit

Additional Events (eg. VideoPlay, Social Share) can be collected. Please contact support@permutive.com if you'd like to know more.

The Pageview and Pageview Engagement events can be customized on this platform to collect specific properties.

Pageview
Pageview Engagement (Engaged time)
Cohort Entry
Cohort Exit

Pageview
Cohort Entry
Cohort Exit

Tip: Additional Events can be tracked on AMP (eg. VideoPlay, Interaction with buttons (similar to the Web Link Click event), Hovers, Social Shares).

Tip: Custom Events and properties can be created to extend your customer data. This doc details some example schemas. Custom events can also be sent into Permutive.

To learn more about this, see here.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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