In this article
Segment Profile
| Engagement | Content Read | Demographics | ||
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| This report gives you immediate overview of each of your segments, providing headline metrics and making it easy to see the performance of segments over time. | This report gives you an insight into the type of content each of your audiences is reading, providing you are sending in custom article properties. | This report provides you with demographic information on each of your segments, based on information from third-party data suppliers. |
Tools for Analysis
| Segment Index | Segment Overlap | Segment List | ||
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| This report pull out stats on how your segments index against each other. This is also useful for post campaign analytics. This report allows you to see the top 10 indexes or select your own comparison segments. | This report gives you an overview of how your segments overlap with each other, making it easy to spot segments with low/high overlap. This report allows you to see the top 10 overlapping segments or select your own comparison segments. | This report has a list of all your segments with their uniques, giving you a quick overview of how large each segment is |
Profile on Campaigns
| Viewed Campaign | Clicked on Campaign | |
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| This report gives you a detailed profile for users who viewed your campaigns, providing various metrics and making it easy to see the user behaviour in each instance. | This report gives you a detailed profile for users who have clicked on your campaigns, providing various metrics and making it easy to see the user behaviour in each instance. |
Custom Reporting
Prebid Reporting - prebid.js reporting helps you to understand the value of different ad units, bidders and segments.
Video Reporting - If you are collecting video data in Permutive then we can build custom reporting for you based on any of the dimensions you're collecting.