A. Our cohorts, reactions, and analytics update within milliseconds.
Permutive processes cohorts within milliseconds of receiving new data. This means that our cohorts are constantly updating before the page loads and ongoing as the user browses your site. Every time a new event fires to Permutive, we update the user's cohorts within milliseconds.
Whenever a user enters or exits a cohort, we fire a 'Cohort Entry' or 'Cohort Exit' event and trigger any corresponding 'On Entry' or 'On Exit' activations.
Activations that are set up as 'Every Time' trigger every time a user fires a new Pageview event, so the activations are constantly up to date!
Similarly, our data warehouse is updated in real-time allowing our analytics reports to be updated with sub-second frequency.