Q. What does Permutive mean by realtime?

A. Our cohorts, reactions and analytics update in milliseconds

Permutive processes cohorts within milliseconds of receiving new data. This means that our cohorts are constantly updating before the page loads, and ongoing as the user browses on your site. Every time a new event fires to Permutive we update the user's cohorts within milliseconds.

Whenever a user enters or exits a cohort we fire a 'Cohort Entry' or 'Cohort Exit' event and trigger any corresponding 'On Entry' or 'On Exit' activations. 

Activations that are set up as 'Every Time', trigger every time a user fires a new pageview event.  So the activations are constantly up to date!

Similarly, our data warehouse is real-time, so our analytics reports update with sub-second frequency.

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