Facebook Pixel Integration

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Steps to set up the Facebook Pixel integration

Using the Permutive Facebook Pixel integration you can send rich cohort information over to Facebook for targeting. These audiences are passed to Facebook in real-time.

Adding the Integration

Before adding the Facebook Pixel integration, it's important to check that you have the Facebook Pixel live on your site.  Do this by searching for _fbq  in the console tab of the developer tools. If the following response is returned, the Facebook pixel is live.


If the below error message is returned, please get in contact with techsupport@permutive.com who can help you with enabling the integration.


Once you've confirmed that you have the Facebook Pixel installed, setting up the integration can be completed in a few easy steps.

You can click this linkto go directly to the integrations page or navigate from the Dash using the instructions below.

1. Visit the Permutive Dashboard and go to 'Settings > Integrations > + Add Integration'


2. Select the 'Facebook Pixel'


3. Finally, click 'Add Integration' to add the Facebook Pixel.


The integration will be available for use in under 20 minutes.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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