Adding Permutive Targeting to a Campaign in Google Ad Manager

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In the Google Ad Manager console, create a campaign using Publisher Cohorts as targeting key values

Within the Google Ad Manager (formerly DFP) console, you can create campaigns to target using any of your Permutive key values. 

You'll need:

  • Access to Google Ad Manager for your organisation
  • Permutive key values set up for the cohorts you want to target

In your Google Ad Manager account:

  1. Select Delivery → My orders →  New order
  2. Scroll down to ‘Ad targeting’ and, inside the box, select ‘Key-values’ from the left-hand menu
  3. Type permutive in the ‘Select a key’ box
  4. Type in your key values, separated by commas

Fill in all the other details for your campaign and save. 

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