Targeting users by their organisation

In this article

Use Maxmind enrichment data to create a segment of users who have accessed the internet from their campus

You can create segments of users based on their organisation as they were browsing your site. This location data is collected from the user's IP address, using Maxmind's geo-location database. On every pageview event we collect the user's organisation from their IP address, if it is known.

You can set up this segment for a specific University, or to include all Universities.

Leeds University

This segment include all users who have browsed your site from an internet connection at Leeds University. To create the segment, include users with a pageview where the isp_info.organization is 'University of Leeds'

mceclip0.png
If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

Any University

This segment includes users browsing your site from any university, school or college. To create the segment, match keywords such as 'School', 'College' and 'University'. 

mceclip1.png
If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

 

 
 
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request