Targeting users by their organisation

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Use Maxmind enrichment data to create a cohort of users who have accessed the internet from their campus

You can create cohorts of users based on their organisation as they were browsing your site. This location data is collected from the user's IP address, using Maxmind's geo-location database. On every pageview event we collect the user's organisation from their IP address, if it is known.

You can set up this cohort for a specific University, or to include all Universities.

Leeds University

This cohort include all users who have browsed your site from an internet connection at Leeds University. To create the cohort, include users with a pageview where the isp_info.organization is 'University of Leeds'

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

Any University

This cohort includes users browsing your site from any university, school or college. To create the cohort, match keywords such as 'School', 'College' and 'University'. 

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

 

 
 
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