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Use Maxmind's location data to create cohorts of users based on their postcode, city, country or continent.
You can create cohorts of users based on their location as they were browsing your site. This location data is collected from the user's IP address, using Maxmind's geo-location database. On every pageview event we collect the user's postcode, city, country and continent so you have this data available as soon as you install Permutive.
To create a cohort of users who have viewed a page in Manchester, include users with a page where the geo_info.city is Manchester
Note: To create a cohort of users based on their postcode, use geo_info.postal_code and match on the first part of the postcode. For example, for 'E1 1DU' would match on 'E1'. Cohort creation by postcode is only available for users in the UK.
If you have any questions, please contact customer support by emailing firstname.lastname@example.org or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.