Targeting users by their location

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Use Maxmind's location data to create segments of users based on their postcode, city, country or continent.

You can create segments of users based on their location as they were browsing your site. This location data is collected from the user's IP address, using Maxmind's geo-location database. On every pageview event we collect the user's postcode, city, country and continent so you have this data available as soon as you install Permutive.

To create a segment of users who have viewed a page in Manchester, include users with a page where the geo_info.city is Manchester

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Note: To create a segment of users based on their postcode, use geo_info.postal_code and match on the first part of the postcode. For example, for 'E1 1DU' would match on 'E1'. Segmentation by postcode is only available for users in the UK.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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