Last 'N' Events Explained

This feature allows you to build a cohort collecting users who have triggered an event during the last 'N' number of event triggers.

As you build a new cohort, when choosing the recency, select 'last n'. You then have the option to choose how many events you want the trigger to be based upon. 

Note: The look-back is limited to the last 10 events. 

Examples

Example 1: You may want to create a cohort of 'Sports Lovers' that collects ‘users who have had 3 sports-related pageviews in the last 5 pageviews':

Example 2: Another example of where this feature will come in handy is, if you are targeting subscription users. If targeting users depending on user states, this feature will allow you to ensure that this targeting is based on current user states. 

If you have an event related to subscription status and use that to cohort users, basing the cohort recency on 'last n 1 event', will ensure that the audience will be added to your cohort on their most recent user state update.

If you wanted to target users who have cancelled their subscription you could set up a cohort like this:

Using 'last n 1 event' ensures that, even if a user has historical data that would usually cause them to fall into this cohort, it would only pool users whose most recent state update was set to cancelled.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.