Creating an 'Everyone' cohort

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Create a cohort of everyone who has had a pageview on your site

This really straightforward cohort includes every user who has visited your site. We really recommend having a cohort of 'everyone' who visits your site, as it is very useful in Permutive Insights for understanding the behaviour of your entire audience and also for calculating targetable impressions in DFP.

Using the Pageview Event

Every user has a pageview_event. To build the cohort of 'Everyone', include users if they've had a pageview event:

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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