Syncing User Identities

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Using permutive.identify

Permutive assigns all users a unique ID which is used to track a user across multiple pageviews. If you want to take this a step further and track users across multiple browsers or devices, you can use your own identifier with Permutive. This is particularly useful if your site allows users to login, as you will likely have your own ID for any user who has logged in.

Note: If a user is not logged in on your site and is browsing on multiple devices, they will be seen as different unique users

To use your own user IDs with Permutive, a small technical change is needed on site. We provide a JavaScript function permutive.identify which enables you to pass in your own custom ID. You can pass in a custom ID as a single parameter to this function, for example permutive.identify(“some-id-here”). This additional line of code should be at the end of your Permutive JavaScript tag, just before </script>.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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