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Header bidding data on bids won, bidders, ad slots, cpm, time to respond
You can collect highly detailed information about your bidders (winning bids) and their behaviour if you are using prebid.js with Permutive. Use this data to understand your header bidding data, including:
- Detailed insights on bidding behaviour for each slot by bidder, and by cohort.
- To optimise the partners you work within your header bidding stack
- To de-bug issues with your header bidding stack
- To go direct to bidders and offer them first look at their desired audiences, based on your understanding of their bidding behaviour
We recommend collecting winning bids for each ad slot.
Every prebid event will have default data and additional data from prebid. You can read more about the data that is available on the prebid.js API. We recommend collecting events with these properties:
- Ad ID
- STRING
- Ad Unit Code
- STRING
- Bid Available
- BOOLEAN
- Bidder
- STRING
- CPM
- FLOAT
- Deal ID
- STRING
- HB PB
- STRING
- Height
- INTEGER
- Time to Respond
- INTEGER
- Width
- INTEGER
- Winning Bid
- BOOLEAN
If you have any questions, or you'd like to collect prebid.js data on your site please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.