Prebid.js Data

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Header bidding data on bids won, bidders, ad slots, cpm, time to respond

You can collect highly detailed information about your bidders (winning bids) and their behaviour if you are using prebid.js with Permutive. Use this data to understand your header bidding data, including:

  • Detailed insights on bidding behaviour for each slot by bidder, and by segment.
  • To optimise the partners you work within your header bidding stack
  • To de-bug issues with your header bidding stack
  • To go direct to bidders and offer them first look at their desired audiences, based on your understanding of their bidding behaviour

We recommend collecting winning bids for each ad slot.

Every prebid event will have default data and additional data from prebid. You can read more about the data that is available on the prebid.js API. We recommend collecting events with these properties:

Ad ID
STRING
Ad Unit Code
STRING
Bid Available
BOOLEAN
Bidder
STRING
CPM
FLOAT
Deal ID
STRING
HB PB
STRING
Height
INTEGER
Time to Respond
INTEGER
Width
INTEGER
Winning Bid
BOOLEAN


If you have any questions, or you'd like to collect prebid.js data on your site please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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