We cover how Permutive collects Google Ad Manager (GAM) data on ad slots that have been viewed and/or clicked.
GAM Event Properties
Permutive can collect data from GAM on the impressions that have been viewed and clicked on the page. Each event contains default data and additional properties about the ad slot.
Each event, 'Slot Clicked' and 'Slot Viewable', contains the following properties:
|Advertiser ID||advertiser_id||Integer||Optional||Unique to campaign, found in GAM|
|Campaign ID||campaign_id||Integer||Optional||Unique to campaign, found in GAM|
|Creative ID||creative_id||Integer||Optional||Unique to the creative, found in GAM|
|Height||height||Integer||Optional||The height of the ad slot in pixels|
|Is empty||is_empty||Boolean||Optional||True or False, slot returned without the creative|
|Line Item ID||line_item_id||Integer||Optional||Unique to campaign, found in GAM|
|Service Name||service_name||String||Optional||Set to 'publisher_ads' if from GAM|
|Slot Ad Unit Path||slot.ad_unit_path||String||Optional||Unique to campaign, found in GAM|
|Slot Element ID||slot.slot_element_id||String||Optional||Unique to campaign, found in GAM|
Slot Clicked (can be used for Insights, creating cohorts, and targeting)
Collecting event data on Slot Clicked helps publishers understand when users engage with campaigns.
Publishers can view the data, by filtering by 'Slot Clicked', within Insights under the ‘Campaign’ section to identify cohorts where users are likely to click or have an interest in a particular ad campaign.
This data can also be used to build lookalike models to find new audiences of users that are likely to click on an ad.
Slot Clicked is a GAM related event that is measured by monitoring mouse cursor focus. When a user hovers over an ad and we see that the window loses focus, we count this as a “slot clicked” and assume the window lost focus because a new window was opened.
Note: Collection of ‘slot clicked’ data may sometimes be based on estimations unless you have granted access to GAM logs. We cannot always tell exactly when a click happens and are unable to track mouse activity in-app or on the mobile web. However, this data is still valuable for understanding user behaviour and planning campaign activity.
Slot Viewable (can be used for Insights, creating cohorts, and targeting)
Permutive collects this event from GAM when the slot is at least 50% viewable to the user for one second or more.
Collecting event data on Slot Viewable helps publishers understand the behaviour of users who have been exposed to a campaign.
Publishers can view the data, by filtering by 'Slot Viewable', within Insights under the ‘Campaign’ section to identify cohorts where users are likely to view or have an interest in a particular ad campaign.
This data can also be used to build lookalike models to find new audiences of users that are likely to view an ad.
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