Ad Server Events

In this article

We cover how Permutive collects Google Ad Manager (GAM) data on ad slots that have been viewed and/or clicked.

GAM Event Properties

Permutive can collect data from GAM on the impressions that have been viewed and clicked on the page. Each event contains default data and additional properties about the ad slot.

Each event, 'Slot Clicked' and 'Slot Viewable', contains the following properties:

Name ID Type Required Description
 Advertiser ID  advertiser_id  Integer  Optional Unique to campaign, found in GAM
 Campaign ID  campaign_id  Integer  Optional Unique to campaign, found in GAM
 Creative ID  creative_id  Integer  Optional Unique to the creative, found in GAM
 Height  height   Integer  Optional  The height of the ad slot in pixels
 Is empty  is_empty   Boolean  Optional   True or False, slot returned without the creative
 Line Item ID  line_item_id   Integer   Optional  Unique to campaign, found in GAM
 Service Name  service_name  String  Optional   Set to 'publisher_ads' if from GAM
 Slot Ad Unit Path  slot.ad_unit_path  String  Optional  Unique to campaign, found in GAM
 Slot Element ID  slot.slot_element_id   String  Optional   Unique to campaign, found in GAM 
Height  height Integer Optional  Slot height
Width  width   Integer  Optional  Slot width 

Slot Clicked (can be used for Insights, creating cohorts, and targeting)

Collecting event data on Slot Clicked helps publishers understand when users engage with campaigns.

Publishers can view the data, by filtering by 'Slot Clicked', within Insights under the ‘Campaign’ section to identify cohorts where users are likely to click or have an interest in a particular ad campaign.

This data can also be used to build lookalike models to find new audiences of users that are likely to click on an ad. 

Slot Clicked is a GAM related event that is measured by monitoring mouse cursor focus. When a user hovers over an ad and we see that the window loses focus, we count this as a “slot clicked” and assume the window lost focus because a new window was opened. 

Note: Collection of ‘slot clicked’ data may sometimes be based on estimations. We cannot always tell exactly when a click happens and are unable to track mouse activity in-app or on the mobile web. However, this data is still valuable for understanding user behaviour and planning campaign activity. 

Slot Viewable (can be used for Insights, creating cohorts, and targeting)

Permutive collects this event from GAM when the slot is at least 50% viewable to the user for one second or more.

Collecting event data on Slot Viewable helps publishers understand the behaviour of users who have been exposed to a campaign.

Publishers can view the data, by filtering by 'Slot Viewable', within Insights under the ‘Campaign’ section to identify cohorts where users are likely to view or have an interest in a particular ad campaign.

This data can also be used to build lookalike models to find new audiences of users that are likely to view an ad. 

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen

 

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