We cover the basics of Permutive events. Events are at the core of audience creation. We collect events on user behaviours, which are then used to determine segments those users fall into.
An event is a captured action or behaviour that someone takes on your site or app. These can be tied to links, surveys, scroll behaviour and any action which you want to use to help define your audience. There is no upper limit on the volume of events you can create.
- Pageview e.g. Viewing an article in the sport section
- Linkclick . e.g. Clicking a 'buy now' button on a product page.
- Videoplay e.g. Playing a video in a news article.
Every event you send to Permutive has properties associated with it. Properties are additional information associated with the event. When you send events to Permutive, you can include any properties you want.
Event Property example: Pageview
|article categories||article.categories||List of Strings||Optional|