Introduction to Events

In this article

We cover the basics of Permutive events.  Events are at the core of audience creation. We collect events on user behaviours, which are then used to determine cohorts those users fall into.

Click here to read more about Events with Enterprise Workspace.

Events explained

An event is a captured action or behaviour that someone takes on your site or app.   These can be tied to links, surveys, scroll behaviour and any action which you want to use to help define your audience.  There is no upper limit on the volume of events you can create.

Common events

e.g.  Viewing an article in the sport section
e.g.  Clicking a 'buy now' button on a product page.
e.g.   Reading 50% of an article.

Event properties

Every event you send to Permutive has properties associated with it. Properties are additional information associated with the event. When you send events to Permutive, you can include any properties you want. 

Event Property example: Pageview

Property ID Type Required
article author String Optional
article title article.title String Optional
article categories article.categories List of Strings Optional
product String Optional
price product.price    

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.


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