We cover the basics of Permutive events.  Events are at the core of audience creation. We collect events on user behaviours, which are then used to determine cohorts those users fall into.

Click here to read more about Events with Enterprise Workspace.

Events explained

An event is a captured action or behaviour that someone takes on your site or app.   These can be tied to links, surveys, scroll behaviour and any action which you want to use to help define your audience.  There is no upper limit on the volume of events you can create.

Common events

Pageview

e.g.  Viewing an article in the sport section

Linkclick

e.g.  Clicking a 'buy now' button on a product page.

Event properties

Every event you send to Permutive has properties associated with it. Properties are additional information associated with the event. When you send events to Permutive, you can include any properties you want. 

Event Property example: Pageview