This dashboard gives you an idea of how your audiences index against each other.

How to find the report

  • If this report is enabled for your Analytics, you will find it in your dashboard under Analytics
  • If this report isn't enabled for your Analytics and you'd like it to be, please let us know by emailing support@permutive.com

Using the report

  • Click on the 'filters' list at the top of your page to see the available filters and make edits
  • Select the segments from the filter dropdown 'Base_Segment', 'Test_Segment'. 
  • Set any additional filters eg. 'DateRange', 'Country'

Understanding the report

  • The aim of the report is to discover how your users index against each other. 
  • By selecting both a Test_Segment and a Base_Segment, the results given will give you an indication as to how much more likely your Top 20 Segments are to be in the Test_Segment audience rather than the Base_Segment audience.
  • On the right hand side you can see the total number of Uniques in your Base and Test Segments over the Date Range selected in the filter.
  • If you hover over the different indexes, you can see the number of uniques each segment has. Note: If a segment has a low number of uniques it may Index higher with the Test_Segment. Make sure to set a value in the 'Minimum Uniques' filter to ensure viable figures are being returned.

Example

I am looking to go out and sell an 'Interest in SUV' audience and I want to understand how they index against my 'Auto Intenders' segment.


From my results I can see that

  • Across the 'Interested in SUV' segment over the past week, users are 1.37x more likely to be in the 'Investment Audience' segment, 1.22x more likely to be in the '45-54' demographic and 1.21x more likely to own a cat than general 'Auto Intenders'.

Troubleshooting - If an error or abnormal results appear:

  • Make sure you have set a Base Segment and a Test Segment
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