This dashboard gives you an idea of how your audiences index against each other.
How to find the report
- If this report is enabled for your Analytics, you will find it in your dashboard under Analytics
- If this report isn't enabled for your Analytics and you'd like it to be, please let us know by emailing email@example.com
Using the report
- Click on the 'filters' list at the top of your page to see the available filters and make edits
- Select the segments from the filter dropdown 'Base_Segment', 'Test_Segment'.
- Set any additional filters eg. 'DateRange', 'Country'
Understanding the report
- The aim of the report is to discover how your users index against each other.
- By selecting both a Test_Segment and a Base_Segment, the results given will give you an indication as to how much more likely your Top 20 Segments are to be in the Test_Segment audience rather than the Base_Segment audience.
- On the right hand side you can see the total number of Uniques in your Base and Test Segments over the Date Range selected in the filter.
- If you hover over the different indexes, you can see the number of uniques each segment has. Note: If a segment has a low number of uniques it may Index higher with the Test_Segment. Make sure to set a value in the 'Minimum Uniques' filter to ensure viable figures are being returned.
I am looking to go out and sell an 'Interest in SUV' audience and I want to understand how they index against my 'Auto Intenders' segment.
From my results I can see that
- Across the 'Interested in SUV' segment over the past week, users are 1.37x more likely to be in the 'Investment Audience' segment, 1.22x more likely to be in the '45-54' demographic and 1.21x more likely to own a cat than general 'Auto Intenders'.
Troubleshooting - If an error or abnormal results appear:
- Make sure you have set a Base Segment and a Test Segment