This report gives you an immediate overview of how your segments' engagement compares, making it easy to pull out insights on how engaged different segments are.
How to find the report
- If this report is enabled for your Analytics, you will find it in your dashboard under Analytics
- If this report isn't enabled for your Analytics and you'd like it to be, please let us know by emailing firstname.lastname@example.org
Using the report
- Click on the 'filters' list at the top of your page to see your filters and make edits.
- Select your segments from the filter dropdown 'Segment'. You can select as many segments as you like, each will show up side-by-side in the report.
- Set any additional filters e.g. 'DateRange'
Understanding the report
- The aim of the report is to compare the on-site engagement of segments. For more information on each metric, see this article.
- The top row gives the headline metrics: uniques, pageviews and sessions.
- The second row gives a comparative view of segments by their pageviews per session.
- The third row gives a comparative view of segments by their average session length.
I want to compare how audiences referred from Facebook and Google behave. To do this, I'm going to compare the results of my Facebook referred and Google referred segments.
From my results I can see that
- There were a very similar number of unique users on-site in the last 30 days in each segment - 244K uniques referred from Google and 246K referred from Facebook.
- Traffic from Google has been quite steady, whereas traffic from Facebook has spiked - particularly last week.
- Users' referred from Facebook viewed more average pages per session - 1.6, compared to 1.3 for users referred from Google
- Users' referred from Google had longer sessions - 69% had sessions lasting over 30s, compared to 48% for users referred from Facebook.