This report gives you an immediate overview of directly served campaigns running in DFP, and what segments performed well.

How to find the report

  • If this report is enabled for your Analytics, you will find it in your dashboard under Analytics
  • If this report isn't enabled for your Analytics and you'd like it to be, please let us know by emailing

Using the report

  • Click on the 'filters' list at the top of your page to see your filters and make edits.
  • Select your campaigns from the filter drop downs. You can select as many campaign properties as you like. Filters on this report can include a variety of these different options, depending on the type of project you have. These can include:
  • Advertiser ID
  • Campaign ID
  • Creative ID
  • Line Item ID
  • Slot Ad Unit Path
  • Slot Element ID
  • Slot Targeting Value
  • Clicks Minimum
  • Impression Minimum
  • Set any additional filters eg. 'DateRange', 'Country', 'Type', 'Aggregation'.

Understanding the report

  • The aim of the report is to give an detailed view on what segments performed well in a particular campaign.
  • The top metric ('CTR by Segment') gives you a table of your Segments and the number of Impressions, Clicks and CTR x 10,000 they each have.
  • The line graph below ('CTR Hourly for Each Segment') illustrates when click occurred over time, so you can spot trends in your campaigns.Top Tip: In the legend on the right-hand side double-click on any segment to see its results.

Example I am looking to report on the success of a particular segment in a campaign and I want to understand how many impressions it served vs how many people clicked on it.

From my results I can see that

  • Across the campaign (hidden in this example) over the past day, the 'Young Professionals' segment performed well, serving 25M Impressions, but only gaining 178 Clicks, meaning a CTRx10,000 of 70%.
  • However the 'Without Children' segment only had 13M Impressions, but gained 299 Clicks, meaning a CTRx10,000 value of 222%.
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