Similar to the 'Index of Any Segment' report, this dashboard gives you an idea of how your audiences cross-over.
How to find the report
- If this report is enabled for your Analytics, you will find it in your dashboard under Analytics
- If this report isn't enabled for your Analytics and you'd like it to be, please let us know by emailing email@example.com
Using the report
- Click on the 'filters' list at the top of your page to see your filters and make edits.
- Select your segments from the filter drop downs 'Base_Segment' and 'Test_Segment'. Please note that both of these filters will need to be set for the report to work.
- Set any additional filters eg. 'DateRange', 'Country', 'Minimum Uniques'
Understanding the report
- The aim of the report is to discover how your users index against each other.
- By selecting both a Test_Segment and a Base_Segment, the results given will give you an indication as to how much more likely your Top 20 Segments are to be in the Test_Segment audience rather than the Base_Segment audience.
- On the right hand side you can see the total number of Uniques in your Base and Test Segments over the selected Date Range.
- If you hover over the different indexes, you can see the number of uniques each segment has. This is useful for campaigns as it will give you an indication as to whether an index is high but with low uniques.
Example I am looking to go out and sell an 'Adventure' audience and I want to understand how they index against my '18-54 Males' segment.
From my results I can see that
- Across the 'Adventure' segment over the past day, users are 4,257% more likely to be in the 'Fitness' segment, 583% more likely to be in the 'Travel' segment and 574% more likely to be in the 'Highly Engaged Gamers' segment than '18-54 Males'.
Troubleshooting: If an error appears
- Make sure you've set a Base Segment and a Test Segment
- Shorten the Date Range (we are aiming to fix this in the future)