Get valuable insights into your segments, see how they're growing and compare their performance through our Permutive Analytics dashboards. Here you can also analyse custom data you're collecting - including prebid.js bidding data.
In the Permutive dashboard your Analytics reports give detailed insights on your segments, and custom data.
Get an Overview of Your Segments and Their Growth
Our Segment Overview report let you instantly see the total size of your segment and the number of uniques entering the segment daily. Report on the uniques, pageviews, sessions and engaged time of all your segments - or just a few.
Compare Your Segments
Compare the engagement of your segments. Which have higher average session length? What proportion of users in these segments view 3+ pages in a session? Which segment had more uniques on a given day?
Understand How Your Segments Overlap
These reports let you see how your segments overlap - what number/ proportion of uniques fall into both segments. For example, if you want to understand how users from different continents visit your site from different referrers, create 'referral' and 'location' segments then see how they overlap.
Understand your header bidding data with clear and detailed Analytics reporting on a segment level. What is median winning for this advertiser? What is the average time to respond? What's the average CPM of segment X compared to segment Y? Answer all these questions and more by delving into this report and using the filters to explore your data. This report isn't enabled by default - if you are using prebid.js let us know and we'll deploy data collection and reporting for you.
Within Permutive you can collect highly custom data from the page. We're happy to provide reporting for you on this data - get in touch if you'd like to know more!