Permutive offers Analytics reporting from your impression data in DFP and, where it can be collected, clicks.

If your project is collecting slot-level data from DFP then we can report back on:

  • Number of impressions delivered
  • Clicks (where tracked)
  • CTR (where tracked)

These results can be broken out by any of the dimensions collected - including advertiser ID, creative ID, line item, targeting key, ad slot and, of course, segment.

If you'd like to enable this reporting please let us know!

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