Segment
Overview - This report gives you an immediate overview of each of your segments, providing headline metrics and making it easy to see the performance of segments over time.

Profile - The aim of the report is to give a profile of your segments (platform (eg. web, fia, amp), country, articles viewed in session, average session length, site distribution and technographic (eg. tablet, desktop, mobile), category visited, site distribution and user province information for each segment).

Compare Engagement - This report gives you an immediate overview of how your segments' engagement compares, making it easy to pull out insights on how engaged different segments are.

Segment List - This report has a list of all your segments with their Uniques, giving you a quick overview of how large each segment is.


Index and Overlap
Overlap for a Single Segment - This report gives you an immediate overview of how one of your segments overlaps with every other segment, making it easy to spot segments with low/high overlap.

Overlap of Multiple Segments - This report gives you an immediate overview of how each of your segments overlap, making it easy to spot segments with low/high overlap.

Index of Any Segment - This report pull out stats on how your segments index against each other. This is also useful for post campaign analytics. This report allows you to select your segments.

Top Indexing Segment - Similar to the 'Index of Any Segment' report, this dashboard gives you an idea of how your audiences index. This report returns only the top 20 indexing segments.


Post Campaign Analytics
Profile of Users who Viewed Campaign - This report gives you a detailed profile for users who viewed your campaigns, providing various metrics and making it easy to see the user behaviour in each instance.

Profile of Users who  Clicked on Campaign - This report gives you a detailed profile for users who have clicked on your campaigns, providing various metrics and making it easy to see the user behaviour in each instance.

Campaign Results - This report gives you an immediate overview of directly served campaigns running in DFP, providing headline metrics and making it easy to see the performance of campaigns over time.

Segment CTR - This report gives you an immediate overview of directly served campaigns running in DFP, and what segments performed well.


Segment Building Tools
Pageview Events - This dashboard gives you a detailed report on your pageview events. This report can be used to identify popular categories/sections/titles on your site to help build segments based on pageviews.

Form Submission Events - This dashboard gives you a detailed report on your form submission events. This report can be used to identify the names (and other properties) of forms on your site to help build segments based on this data.

Link Click Events - This table gives you a detailed report on your Link Click events destination URL. This report can be used to identify where users are arriving when they click a link on a page.


Custom Reporting
Demographic Profile - This report gives you a demographic profile of each of your segments, providing various metrics and making it easy to see the demographics of your users in each segment.

Prebid Reporting - prebid.js reporting helps you to understand the value of different ad units, bidders and segments.

Video Reporting - If you are collecting video data in Permutive then we can build custom reporting for you based on any of the dimensions you're collecting.

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