Permutive is engineered from the ground up to ensure privacy:

  • No third-party cookies: Permutive doesn't use it's own cookie to track a user in a third-party context; instead we use the publisher's cookie/local storage in a first-party context. This means Permutive doesn't automatically track users across sites unless third party tracking is enabled on your project.
  • Data is siloed: All data stored within Permutive is logically siloed meaning that analysis and processing cannot take place across publishers.
  • Consent and data rights: Permutive provides a simple API (Application Programming Interface) and code snippets to help you comply with consent and data rights.

Permutive helps customers adhere to a number of key rights laid out within GDPR:

  • Consent: Permutive enables you to disable user tracking with a simple JavaScript snippet which can be bound to a link.
  • Right of access: Permutive provides an API route for retrieving a user's data. 
  • Right of erasure: Permutive enables you to delete a user with a simple JavaScript snippet which can be bound to a link.
  • Right to data portability: Permutive provides an API route for retrieving a user's data in an open-standard file format that uses human-readable test (JSON: JavaScript Object Notation).
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