The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. 

Adding the Trade Desk integration

If you don’t already have the Trade Desk integration for your project, you’ll need to add it on your Permutive dashboard. 

You need: 

In the Permutive Dashboard:


  1. Login to your project, select ‘Settings → Integrations → Add Integration’

2. Select the Trade Desk

The integration will be in the next 20 minutes.

Send your Permutive segments to The Trade Desk

The ‘The Trade Desk’ reaction allows you to send any of your Permutive segments directly to The Trade Desk, where you can use them for any of your inventory, under a unique Permutive segment ID

You need:

  • Access to the Permutive dashboard
  • A Permutive segment already set up, that you want to push to Pubmatic

In the Permutive Dashboard:

In order to import your Permutive segments to The Trade Desk you need the following information from the The Trade Desk user interface:

  • Advertiser ID
  • Secret Key

To access this information you need to follow the following steps:

  • Log into your The Trade Desk account
  • Select the advertiser to whom you are importing your Permutive segments
  • Select the preferences tab at the top left
  • When you scroll down you will see a box labeled ‘First Party Data Credentials’


  • You must add a new reaction for each segment you send to ‘The Trade Desk’.
  • Your segment will now be sent to ‘The Trade Desk’ under its segment code, which acts as a unique ID for the segment. Each segment’s code is listed under the ‘Segments’ page in the Permutive dashboard.
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