About the Integration

Using the Permutive Facebook Pixel integration you can send rich segment information over to Facebook for targeting. These audiences are passed to Facebook in real time.

Adding the Integration

Before adding the Facebook Pixel integration, it's important to check that you have the Facebook Pixel live on your site.

Do this by searching for _fbq  in the console tab of the developer tools. If the following response is returned, the Facebook pixel is live.

If the below error message is returned, please get in contact with techsupport@permutive.com who can help you with enabling the integration.

Once you've confirmed that you have the Facebook Pixel installed, setting up the integration is very simple.

You can click this link to go directly to the integrations page, or find it using the instructions below.

  1. Visit the Permutive Dashboard and go to 'Settings > Integrations > + Add Integration'


2. Select the 'Facebook Pixel'

3. Finally, click 'Add Integration' to add the Facebook Pixel. The integration will be available for use in under 20 minutes.

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