The DFP reaction allows you to send any of your Permutive segments directly to DFP, where you can use them for targeting, under the Permutive targeting key.

In addition to using the DFP reaction in the integrations section of your dashboard, there is also the option to push a segment to DFP in the segment builder.

You need:

  • Access to the Permutive dashboard
  • An idea of the segment you'd like to create OR a segment already created that you'd like to send into DFP

To send Segments via the DFP Reaction Sync mechanism (suggested), follow theses steps:

In the Permutive Dashboard

  • Switch it on (so it turns green) and save the segment.

Your segment will now be sent to DFP as a targeting key value. The key is ‘Permutive’ and the value is the id of the segment you created.

Note: 

  • You must turn on the DFP reaction for each new segment you create, to send it to DFP.
  • The DFP reaction will automatically be sent in with the name 'segment code → DoubleClick'. 

Alternatively, you can send Segments manually via the DFP Reaction

The reaction sync described above only works when saving the segment for the first time. If you'd like to create and save your segment and send it to DFP later, follow these steps:

In the Permutive Dashboard

Note: 

  • You must add a new reaction for each segment you send to DFP.
  • Your segment will now be sent to DFP as a targeting key value. The key is ‘Permutive’ and the value is the title of the DoubleClick segment you choose (recommended to be the segment id).
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