When creating a segment, we find it super helpful to check the audience size regularly as we add new criteria. We use this for:

  • Seeing if an event/property shrinks our audience size
  • Seeing if a property is entered correctly
  • Working out why we have a small segment

Try it! Just keep using the 'Audience Size' calculator when you're creating a segment to see how new events/ criteria affect the segment size.

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