If you have third party data active on your account it is possible to create segments of users based on different demographic data. This data can be used to segment users based on their gender, age, marital status, income level and many more variables.

In this example we are using Eyeota Demographic data and segment users who earn between £50-100K income.

It is useful to note, if you have Eyeota live on your project, we can activate a Demographic Analytics Report to see the overlap between your own segments and third party demographic data.

Did this answer your question?