These segments are based on the signals of intent your users show as they browse around your site. These more advanced segments often overlap with 'Interest' segments. A user can show intent to buy through each of these data points:
- Searching in the search bar for that item
- Reading related content having been directly referred
- Reading multiple pieces of related content
- Clicking on related affiliate links
If you'd like help setting up a segment based on intent, please get in touch using the red widget in the corner.