These segments are based on the signals of intent your users show as they browse around your site. These more advanced segments often overlap with 'Interest' segments. A user can show intent to buy through each of these data points:

  • Searching in the search bar for that item
  • Reading related content having been directly referredĀ 
  • Reading multiple pieces of related content
  • Clicking on related affiliate links

If you'd like help setting up a segment based on intent, please get in touch using the red widget in the corner.

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