A common way to optimise a campaign in DFP is to negatively target bot traffic. To do this in DFP, follow the below instructions.

Navigate to Delivery → Orders → Check Inventory. Input the campaign details (eg. start/end date, quantity of impressions).

In the Ad targeting section of the report, select Key-values and input 'permutive' as the key. The next option that pops up will be 'is' or 'is not'. If you would like to negatively target a particular segment, select 'is not' and then choose the relevant value.

If you have any problems, or would like help running the report, please contact us here or use the red chat icon in the bottom right corner of the Permutive dashboard.

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