Q: Do you offer lookalike modelling?
A: No, but it is in our roadmap.
Written by India Ferard
Updated yesterday
Updated yesterday
Permutive doesn't currently offer lookalike modelling as we find our segments are typically very large, but it is in our long-term roadmap.
Permutive Without Lookalike Modelling
Typically look a like audiences are used by publishers to increase segment sizes. Our ability to update segments in real-time means our segment sizes are typically between 2x and 10x larger than other DMPs'.
Our Roadmap for Lookalike Modelling
Lookalike modelling is in our roadmap. Specifically - taking declared attributes (e.g. age), and using behavioural data to infer the likelihood of other users having those attributes.
Did this answer your question?