Teads is an outstream video and display advertising solution that encompass a series of formats inserted deep into media content (eg. the inRead format displayed inside articles).

If your contract with Teads only allows a certain number of segments to be sent to them, you may need to change segments to satisfy campaign needs.

To do this, send an email to Alain (Teads) and Arnaud (Nielsen) requesting the change. Segments are passed through Nielsen in order to make them available to Teads so Arnaud will need to map the segment codes.

Please format like the below:

Human Readable Name - Segment Code      
eg. Sports Enthusiasts 1234      
      Fitness Fanatics 2345      
      Healthy Eaters 3456


Once confirmed, you can start using the new Teads segments for campaigns. Please contact support@permutive.com if you encounter any issues.

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