Teads is an outstream video and display advertising solution that encompass a series of formats inserted deep into media content (eg. the inRead format displayed inside articles).
If your contract with Teads only allows a certain number of segments to be sent to them, you may need to change segments to satisfy campaign needs.
To do this, send an email to Alain (Teads) and Arnaud (Nielsen) requesting the change. Segments are passed through Nielsen in order to make them available to Teads so Arnaud will need to map the segment codes.
Please format like the below:
Human Readable Name - Segment Code
eg. Sports Enthusiasts 1234
Fitness Fanatics 2345
Healthy Eaters 3456
Once confirmed, you can start using the new Teads segments for campaigns. Please contact email@example.com if you encounter any issues.